As a massive online marketplace, eBay Inc.’s web site is a labyrinth featuring more than 200 million products, along with everything from an online fashion magazine to a daily deals site. That diversity is part of what makes eBay eBay. But navigating that maze of content and products could be tough for consumers using mobile phones.Reported by Pakistan News
That’s the reason eBay has maintained one overarching philosophy as it developed each of its mobile apps—keep it simple. “We want the mobile experience, regardless of app or platform, to be as streamlined and intuitive as possible,” says Steve Yankovich, eBay vice president, platform business solutions and mobile.
Common to all of eBay’s mobile apps is the idea that the app has to work as a mobile application that is with the consumer all of his waking hours. Users should be able to use the app when they’re on the go, says Yankovich.
Sources: www.internetretailer.com
